UX RESEARCH AND WIREFRAMING FOR GEORGIA SOCCER INTERNSHIP

  • Georgia Soccer is the state youth and adult association for Georgia within the United States Adult Soccer Association making it responsible to act on behalf of USSF and provide licensing courses for coaches and certification courses for referees.

  • We based our design through secondary market research, various forms of user mapping to to help organize their information architecture . Developed over a 4-week timeline and delivered on May 6th 2021.

  • A 3 person team developed their wireframes from the perspectives of the separate users and issues identified in our research, my wireframes were developed from the “Coach” user.

OBJECTIVE

A 3 person team developed their wireframes from the perspectives of the separate users and issues identified in our research, my wireframes were developed from the “Coach” user.

The Problem Space

The website for Georgia soccer has user issues primarily of finding the information that the user needs. As an organization they need to be the primary source of information for their users while also providing pathways to various other websites for the users to complete requirements for their positions as a coach, referee, and/or player. Our goal is to highlight these pathways for those particular users.

RESEARCH

Secondary research along with a User Focused Mapping process to develop our User Personas and Most Viable Product.

SECONDARY RESEARCH

Being based in Washington State and being an active soccer player helped in many ways, especially from my father as a coach and my own experience as a youth and adult player. WYSA (Washington Youth Soccer Association) as the state equivalent was the most influential to how Georgia Soccer should approach their UI. Also Starfire sports is a local soccer organization that operates with the Seattle Sounders and as an organizer for Adult recreational soccer and their UI can be used as a reference.

INFORMATION ARCHITECTURE

QUESTIONAIRE

Done with coaches registered with the Georgia Soccer Association, what their primary usage for the website was (# of coaches) and what devices they used to access the website (% of coaches).

“I use the website mostly to check schedules and look for licensing options. From time to time, I’m trying to find other clubs. I used to use it alot for the coach resources but I feel like that hasn’t been updated in awhile. Overall, it’s a solid website.”

“It takes too many clicks to get to where I want to go, the menus aren’t fully optimized for mobile”

“Very formal, which is good and bad. It would help to be able to navigate better. especially to the coaching clinics/resources options.”

“Sometimes hard to navigate on my phone”

PERSONAS

DANIEL

  • 30

  • Coach

  • Mobile User

Daniel coaches younger age groups and likes learning new drills each day and likes to have direct access to that information on the go.

He is new too coaching and needs help finding the proper avenues to getting his various licenses.

  • 58

  • Coach

  • Desktop user

Rodger is a coach with older age groups and adults and is primarily look for new leagues or tournaments to play in.

He is currently updating his licenses but would like easy access to basic instructional information regarding tactics.

RODGER

IDEATE

Utilizing the research to create wireframes showing our most viable product and how our customer would use the platform.

REFLECTIONS

Lessons learned and opportunities with the website

This UX design presented many challenges during the process in processing the amount of information given and potential mistakes made by the previous group in identifying the user and their personas. Once we identified our Users and what information was important it helped make it easy in breaking down what information the user needs to know or being able to give them immediate direction to the 3rd Party websites to fulfill requirements for their positions. Next steps for this website would be to create a high fidelity mockup of what the preferred wireframes would be and then creating the UI guide to make sure that this is uniform across the platform. Some of this would be dependent on the development capabilities. Thank you to James Kim and Michelle Torres for partnering with me with this UX process and to Laura Halfpenny for your support from Georgia Soccer.